Predicting customer lifetime value in multi-service industries

Bas Donkers, PC Verhoef, M (Mireille) de Jong

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages48
EditionERIM Report Series Research in Management 2003 038-MKT
Publication statusPublished - 2003

Publication series

SeriesERIM Report Series Research in Management 2003
Volume038-MKT

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