Predicting customer lifetime value in multi-service industries

Bas Donkers, PC Verhoef, M (Mireille) de Jong

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	48
Edition	ERIM Report Series Research in Management 2003 038-MKT
Publication status	Published - 2003

Series	ERIM Report Series Research in Management 2003
Volume	038-MKT

Research programs

@book{e40e896404e54571a1550f00089313b7,

title = "Predicting customer lifetime value in multi-service industries",

author = "Bas Donkers and PC Verhoef and {de Jong}, {M (Mireille)}",

year = "2003",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management 2003",

edition = "ERIM Report Series Research in Management 2003 038-MKT",

}