Predicting customer potential value: an application to the insurance industry

PC Verhoef, Bas Donkers

Research output: Contribution to journalArticleAcademicpeer-review

154 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)189-199
Number of pages11
JournalDecision Support Systems
Volume32
Issue number2
DOIs
Publication statusPublished - 2001

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