Predicting customer potential value: an application to the insurance industry

PC Verhoef, Bas Donkers

Research output: Contribution to journal › Article › Academic › peer-review

163 Citations (Scopus)

Research programs

@article{43cd339e3e624ff9a92676a4f9b0d735,

title = "Predicting customer potential value: an application to the insurance industry",

author = "PC Verhoef and Bas Donkers",

year = "2001",

doi = "10.1016/S0167-9236(01)00110-5",

language = "Undefined/Unknown",

volume = "32",

pages = "189--199",

journal = "Decision Support Systems",

issn = "0167-9236",

publisher = "Elsevier",

number = "2",

}