Predicting Individual Behaviour: An empirical Approach in Online Marketing

S Borst, Flavius Frasincar, V Matsiiako

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)283-306
Number of pages24
JournalInternational Journal of Web Engineering and Technology
Volume15
Issue number3
DOIs
Publication statusPublished - 2020

Research programs

  • ESE - E&MS

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