Predicting Individual Behaviour: An empirical Approach in Online Marketing

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	283-306
Number of pages	24
Journal	International Journal of Web Engineering and Technology
Volume	15
Issue number	3
DOIs	https://doi.org/10.1504/IJWET.2020.113067
Publication status	Published - 2020

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title = "Predicting Individual Behaviour: An empirical Approach in Online Marketing",

author = "S Borst and Flavius Frasincar and V Matsiiako",

year = "2020",

doi = "10.1504/IJWET.2020.113067",

language = "English",

volume = "15",

pages = "283--306",

journal = "International Journal of Web Engineering and Technology",

issn = "1476-1289",

publisher = "Inderscience Enterprises Ltd.",

number = "3",

}

TY - JOUR

T1 - Predicting Individual Behaviour: An empirical Approach in Online Marketing

AU - Borst, S

AU - Frasincar, Flavius

AU - Matsiiako, V

PY - 2020

Y1 - 2020

UR - https://doi.org/10.1504/IJWET.2020.113067

U2 - 10.1504/IJWET.2020.113067

DO - 10.1504/IJWET.2020.113067

M3 - Article

SN - 1476-1289

VL - 15

SP - 283

EP - 306

JO - International Journal of Web Engineering and Technology

JF - International Journal of Web Engineering and Technology

IS - 3

ER -