Original language | English |
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Pages (from-to) | 153-153 |
Number of pages | 1 |
Journal | International Journal of Research in Marketing |
Volume | 26 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2009 |
Preface to a debate (editorial)
Stefan Stremersch, DR Lehmann
Research output: Contribution to journal › Article › Academic › peer-review