Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict Dellaert, RM Waisman, G (Gerald) Haubl

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)
27 Downloads (Pure)
Original languageEnglish
Pages (from-to)1096-1112
Number of pages16
JournalJournal of Marketing Research
Volume57
Issue number6
DOIs
Publication statusPublished - 16 Oct 2020

Cite this