Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict Dellaert, RM Waisman, G (Gerald) Haubl

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)
88 Downloads (Pure)
Original languageEnglish
Pages (from-to)1096-1112
Number of pages16
JournalJournal of Marketing Research
Issue number6
Publication statusPublished - 16 Oct 2020

Research programs

  • ESE - MKT

Cite this