Original language | Undefined/Unknown |
---|---|
Title of host publication | Internationales Marketing Lexicon |
Editors | E. Waarts, J.M.D. Koster, N. Lamperjee, E. Peelen |
Place of Publication | Köln |
Pages | 223-258 |
Number of pages | 36 |
Publication status | Published - 1998 |
Externally published | Yes |
Research programs
- EUR ESE 25