| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Internationales Marketing Lexicon |
| Editors | E. Waarts, J.M.D. Koster, N. Lamperjee, E. Peelen |
| Place of Publication | Köln |
| Pages | 223-258 |
| Number of pages | 36 |
| Publication status | Published - 1998 |
| Externally published | Yes |
Research programs
- EUR ESE 25
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