"Preliminary findings on the relationship between market orientation, NPD-activities and NPD-performance"

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication"Marketing in the new millenium" Proceedings 29th EMAC Conference, Rotterdam
EditorsB. Wierenga, - et.al
Place of PublicationRotterdam
Pages1-6
Number of pages6
Publication statusPublished - 2000

Research programs

  • RSM MKT

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