Preliminary results on a triad measure of market orientation

F (Fred) Langerak, B Nooteboom, N van der Knaap

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPapers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin, Germany
Pages36-49
Number of pages14
Publication statusPublished - 1999

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