Original language | Undefined/Unknown |
---|---|
Title of host publication | Papers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin, Germany |
Pages | 36-49 |
Number of pages | 14 |
Publication status | Published - 1999 |
Preliminary results on a triad measure of market orientation
F (Fred) Langerak, B Nooteboom, N van der Knaap
Research output: Chapter/Conference proceeding › Chapter › Academic