Preliminary results on a triad measure of market orientation

F (Fred) Langerak; B Nooteboom; N van der Knaap

Preliminary results on a triad measure of market orientation

F (Fred) Langerak
, B Nooteboom
, N van der Knaap

Department of Marketing Management

External organisation

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Papers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age
Editors	L. Hildebrandt, D. Annacker, D. Klapper
Place of Publication	Berlin, Germany
Pages	36-49
Number of pages	14
Publication status	Published - 1999

Research programs

RSM ORG

Cite this

@inbook{443bd1e805304eadae2deddb0e243979,

title = "Preliminary results on a triad measure of market orientation",

author = "Langerak, \{F (Fred)\} and B Nooteboom and \{van der Knaap\}, N",

year = "1999",

language = "Undefined/Unknown",

isbn = "3000041877",

pages = "36--49",

editor = "L. Hildebrandt and D. Annacker and D. Klapper",

booktitle = "Papers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age",

}

Preliminary results on a triad measure of market orientation. / Langerak, F (Fred); Nooteboom, B; van der Knaap, N.
Papers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age. ed. / L. Hildebrandt; D. Annacker; D. Klapper. Berlin, Germany, 1999. p. 36-49.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Preliminary results on a triad measure of market orientation

AU - Langerak, F (Fred)

AU - Nooteboom, B

AU - van der Knaap, N

PY - 1999

Y1 - 1999

M3 - Chapter

SN - 3000041877

SP - 36

EP - 49

BT - Papers presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age

A2 - Hildebrandt, L.

A2 - Annacker, D.

A2 - Klapper, D.

CY - Berlin, Germany

ER -