| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings Marketing Science Conference |
| Editors | P.T.L. Popkowski Leszczyc, T. Elrod |
| Place of Publication | Edmonton, Canada |
| Pages | 268-268 |
| Number of pages | 1 |
| Publication status | Published - 2002 |
Presenter effects in advertising: The VisCAP model
Ale Smidts, JR (John) Rossiter
Research output: Chapter/Conference proceeding › Chapter › Academic