Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust

Rabea Schrage; Peter Kenning; Daniel Guhl; Sebastian Gabel

Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust

Rabea Schrage, Peter Kenning, Daniel Guhl, Sebastian Gabel

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020
Publisher	Association for Information Systems
Publication status	Published - 2020
Externally published	Yes

Access to Document

https://aisel.aisnet.org/icis2020/implement_adopt/implement_adopt/7

Cite this

Schrage, R., Kenning, P., Guhl, D., & Gabel, S. (2020). Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. In Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020 Association for Information Systems. https://aisel.aisnet.org/icis2020/implement_adopt/implement_adopt/7

Schrage, Rabea ; Kenning, Peter ; Guhl, Daniel et al. / Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020.

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title = "Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust",

author = "Rabea Schrage and Peter Kenning and Daniel Guhl and Sebastian Gabel",

year = "2020",

language = "English",

booktitle = "Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020",

publisher = "Association for Information Systems",

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Schrage, R, Kenning, P, Guhl, D & Gabel, S 2020, Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. in Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems. <https://aisel.aisnet.org/icis2020/implement_adopt/implement_adopt/7>

Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. / Schrage, Rabea; Kenning, Peter; Guhl, Daniel et al.
Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020.

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

TY - GEN

T1 - Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust

AU - Schrage, Rabea

AU - Kenning, Peter

AU - Guhl, Daniel

AU - Gabel, Sebastian

PY - 2020

Y1 - 2020

M3 - Conference proceeding

BT - Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020

PB - Association for Information Systems

ER -