Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust

Rabea Schrage, Peter Kenning, Daniel Guhl, Sebastian Gabel

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020
PublisherAssociation for Information Systems
Publication statusPublished - 2020
Externally publishedYes

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