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N Lamperjee, C Glerum

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationThe International Encyclopedia of Marketing
EditorsE. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster
Place of PublicationOxford UK
Pages163-188
Number of pages26
Publication statusPublished - 1997
Externally publishedYes

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