| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | The International Encyclopedia of Marketing |
| Editors | E. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster |
| Place of Publication | Oxford UK |
| Pages | 163-188 |
| Number of pages | 26 |
| Publication status | Published - 1997 |
| Externally published | Yes |
Price policy
N Lamperjee, C Glerum
Research output: Chapter/Conference proceeding › Chapter › Professional