Pricing in the International Takeoff of New Products

Research output: Contribution to journal › Article › Academic › peer-review

14 Citations (Scopus)

Original language	English
Pages (from-to)	249-264
Number of pages	16
Journal	International Journal of Research in Marketing
Volume	30
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2012.09.008
Publication status	Published - 2013

Research programs

@article{772dfc5c0cb047ccb19c9400a43c7445,

title = "Pricing in the International Takeoff of New Products",

author = "D Chandrasekaran and Arts, \{J (Janine)\} and GJ Tellis and R Frambach",

year = "2013",

doi = "10.1016/j.ijresmar.2012.09.008",

language = "English",

volume = "30",

pages = "249--264",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Pricing in the International Takeoff of New Products

AU - Chandrasekaran, D

AU - Arts, J (Janine)

AU - Tellis, GJ

AU - Frambach, R

PY - 2013

Y1 - 2013

U2 - 10.1016/j.ijresmar.2012.09.008

DO - 10.1016/j.ijresmar.2012.09.008

M3 - Article

SN - 0167-8116

VL - 30

SP - 249

EP - 264

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 3

ER -