Pricing in the performing arts

Cees Langeveld

Research output: Book/Report/Inaugural speech/Farewell speechBookAcademic

Abstract

In many countries theaters, concert halls, producers and performing companies must improve their financial performance to sustain their cultural value. Pricing is one of the aspects involved. This English publication gives an overniew of pricing theories and application of pricing theories in the world of the performing arts.
Original languageEnglish
Place of PublicationMaastricht
Number of pages84
Publication statusPublished - 2014

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