Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 32-36 |
Number of pages | 5 |
Journal | Tijdschrift voor Marketing |
Volume | 26 |
Issue number | 11 |
Publication status | Published - 1992 |
Externally published | Yes |
Prijs: het stiefkind van de marketingtheorie
AJ Koopmans, GAW van der Zaal
Research output: Contribution to journal › Article › Professional › peer-review