| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 32-36 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | 26 |
| Issue number | 11 |
| Publication status | Published - 1992 |
| Externally published | Yes |
Prijs: het stiefkind van de marketingtheorie
- AJ Koopmans
- , GAW van der Zaal
Research output: Contribution to journal › Article › Professional › peer-review