Product and brands policy

Eric Waarts, N Lamperjee

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationThe International Encyclopedia of Marketing
EditorsE. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster
Place of PublicationOxford UK
Pages139-162
Number of pages24
Publication statusPublished - 1997

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