Product benefits versus product superiority: Antecedents to and consequences of a focused new product advantage

Serge Rijsdijk, F (Fred) Langerak, EJ Hultink

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Publication statusPublished - 2007
EventProceedings 36th EMAC Conference - Reykjavik, Iceland
Duration: 1 Jan 2007 → …

Conference

ConferenceProceedings 36th EMAC Conference
CityReykjavik, Iceland
Period1/01/07 → …

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