Product benefits versus product superiority: Antecedents to and consequences of a focused new product advantage

Research output: Contribution to conference › Conference contribution › Academic

Original language	Undefined/Unknown
Publication status	Published - 2007
Event	Proceedings 36th EMAC Conference - Reykjavik, Iceland Duration: 1 Jan 2007 → …

Conference	Proceedings 36th EMAC Conference
City	Reykjavik, Iceland
Period	1/01/07 → …

Research programs

@conference{e9e5148fe5e34e059f561aa337cd5918,

title = "Product benefits versus product superiority: Antecedents to and consequences of a focused new product advantage",

author = "Serge Rijsdijk and Langerak, \{F (Fred)\} and EJ Hultink",

year = "2007",

language = "Undefined/Unknown",

note = "Proceedings 36th EMAC Conference ; Conference date: 01-01-2007",

}