Product- en merkenbeleid

N Lamperjee, Eric Waarts, HJ Riezebos

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	Undefined/Unknown
Title of host publication	NIMA Marketing Lexicon
Editors	E. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster
Place of Publication	Groningen
Publisher	Wolters-Noordhoff
Pages	199-232
Number of pages	34
ISBN (Print)	9001653367
Publication status	Published - 1999

Research programs

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title = "Product- en merkenbeleid",

author = "N Lamperjee and Eric Waarts and HJ Riezebos",

year = "1999",

language = "Undefined/Unknown",

isbn = "9001653367",

pages = "199--232",

editor = "E. Waarts and N. Lamperjee and E. Peelen and J.M.D. Koster",

booktitle = "NIMA Marketing Lexicon",

publisher = "Wolters-Noordhoff",

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}