Profile construction in experimental choice designs for mixed logit models

Z (Zsolt) Sandor, M Wedel

Research output: Contribution to journal › Article › Academic › peer-review

159 Citations (Scopus)

Research programs

@article{99d083383156457aab071efd6db14077,

title = "Profile construction in experimental choice designs for mixed logit models",

author = "Sandor, {Z (Zsolt)} and M Wedel",

year = "2002",

language = "Undefined/Unknown",

volume = "21",

pages = "455--475",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "4",

}