Profile of the First Generation of Marketing Expert Systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Papers of the 19th Annual Meeting 1990 of the Deutsche Gesellschaft für Operations Research
Editors	W. et al. Bühler
Place of Publication	Berlin
Publisher	Springer-Verlag
Pages	376-383
Number of pages	8
Publication status	Published - 1992

Cite this

@inbook{226e09e02fcd4cb1881f1a02d3067fe8,

title = "Profile of the First Generation of Marketing Expert Systems",

author = "Berend Wierenga",

year = "1992",

language = "Undefined/Unknown",

pages = "376--383",

editor = "\{et al. B{\"u}hler\}, W.",

booktitle = "Papers of the 19th Annual Meeting 1990 of the Deutsche Gesellschaft f{\"u}r Operations Research",

publisher = "Springer-Verlag",

address = "Germany",

}