Promoting cultural heritage in a post-digital context

Memory institutions can no longer preserve cultural heritage in our collective memory without relying on the internet as archival medium. This implies a necessary adaptation to a new online paradigm of decentralized cultural memory―for what gets remembered and actively preserved on the internet does not depend on the longevity of storage or the authority of the institution but on constantly cultivating the attention and memory of public online users. Working between the concerns of cultural preservation and mediatized tourism, the Sound Souvenirs speculative design project analysed in this chapter explores an experimental approach to preserving heritage in a post-digital era.