Protecting Brands: How to Respond on Adverse Brand Publicity

Daan de Raaf

Research output: Types of Thesis › Doctoral Thesis › Internal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • van Raaij, Supervisor
  • van Riel, Cees, Supervisor
  • Rossiter, Supervisor
Award date26 May 2000
Print ISBNs9090138099
Publication statusPublished - 26 May 2000

Research programs

  • RSM MKT

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