TY - JOUR
T1 - Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations
AU - Goksel, Selin
AU - Faro, David
AU - Puntoni, Stefano
N1 - Publisher Copyright: © 2022 Association for Consumer Research. All rights reserved.
PY - 2022/4
Y1 - 2022/4
N2 - How do people assess the severity of health problems? How do they decide whether these merit medical attention? We investigate how beliefs about psychological and physical causes of medical signs affect their perceived severity. Three studies showed that people perceive medical signs, objective and observable evidence of illnesses, as less severe if they originate from psychological rather than physical causes. For instance, participants rated the same cough as less harsh and scratchy when they believe it was caused by anxiety rather than by drinking contaminated tap water. As a result, participants were less likely to recommend care for medical signs with psychological origins, less likely to prioritize their care among multiple health problems, and reluctant to financially support scientific research for their cure.
AB - How do people assess the severity of health problems? How do they decide whether these merit medical attention? We investigate how beliefs about psychological and physical causes of medical signs affect their perceived severity. Three studies showed that people perceive medical signs, objective and observable evidence of illnesses, as less severe if they originate from psychological rather than physical causes. For instance, participants rated the same cough as less harsh and scratchy when they believe it was caused by anxiety rather than by drinking contaminated tap water. As a result, participants were less likely to recommend care for medical signs with psychological origins, less likely to prioritize their care among multiple health problems, and reluctant to financially support scientific research for their cure.
UR - http://www.scopus.com/inward/record.url?scp=85125545764&partnerID=8YFLogxK
U2 - 10.1086/718454
DO - 10.1086/718454
M3 - Article
AN - SCOPUS:85125545764
SN - 2378-1815
VL - 7
SP - 164
EP - 174
JO - Journal of the Association for Consumer Research
JF - Journal of the Association for Consumer Research
IS - 2
ER -