Public branding and marketing: Theoretical and practical developments

Staci M. Zavattaro; Alex Marland; Jasper Eshuis

doi:10.1111/puar.13372

Public branding and marketing: Theoretical and practical developments

Staci M. Zavattaro^*, Alex Marland, Jasper Eshuis

^*Corresponding author for this work

Public Administration

Research output: Contribution to journal › Article › Academic › peer-review

11 Citations (Scopus)

135 Downloads (Pure)

Original language	English
Pages (from-to)	728-730
Number of pages	3
Journal	Public Administration Review
Volume	81
Issue number	4
DOIs	https://doi.org/10.1111/puar.13372
Publication status	Published - 14 Apr 2021

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10.1111/puar.13372

ZavattaroMarlandEshuis2021publicbrandingintroductionsymposiumAccepted author manuscript, 1.51 MBLicence: Article 25fa Dutch Copyright Act

Cite this

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title = "Public branding and marketing: Theoretical and practical developments",

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Public branding and marketing: Theoretical and practical developments

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