| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 143-159 |
| Number of pages | 17 |
| Journal | Ontwikkelingen in het Marktonderzoek / Jaarboek MOA |
| Volume | 2006 |
| Publication status | Published - 2006 |
Publicatiedrift van Nederlandse Marketingwetenschappers
Stefan Stremersch, PC Verhoef
Research output: Contribution to journal › Article › Academic