Puppets on a String : Studying Conscious and Unconscious Processes in Consumer Research

Research output: Book/Report/Inaugural speech/Farewell speechInaugural speech

Original languageEnglish
Place of PublicationRotterdam
PublisherErasmus Research Institute of Management (ERIM)
ISBN (Print)9789058925169
Publication statusPublished - 18 May 2018

Publication series

SeriesInaugural Addresses Research in Management Series

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