Purchasing Higher-Value, Higher-Price Offerings in Business Markets

JC Anderson, Finn Wynstra

Research output: Contribution to journalArticleAcademicpeer-review

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)29-61
Number of pages33
JournalJournal of Business-to-Business Marketing
Volume17
Issue number1
DOIs
Publication statusPublished - 2010

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