Purchasing Higher-Value, Higher-Price Offerings in Business Markets

JC Anderson, Finn Wynstra

Research output: Contribution to journal › Article › Academic › peer-review

62 Citations (Scopus)

Original language	English
Pages (from-to)	29-61
Number of pages	33
Journal	Journal of Business-to-Business Marketing
Volume	17
Issue number	1
DOIs	https://doi.org/10.1080/10517120903000363
Publication status	Published - 2010

Access to Document

@article{05e4cca7b20a4519ba66b680f3c9f231,

title = "Purchasing Higher-Value, Higher-Price Offerings in Business Markets",

author = "JC Anderson and Finn Wynstra",

year = "2010",

doi = "10.1080/10517120903000363",

language = "English",

volume = "17",

pages = "29--61",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

number = "1",

}