Q methodology and Questionnaires – from small ‘p’ to big ‘N’

Rachel Baker, Job van Exel

Research output: Chapter/Conference proceedingChapterAcademic


Q methodology combines quantitative and qualitative research methods to explore questions that are qualitative in nature. Q studies produce rich insights into the views, values or beliefs that exist in relation to a topic. Q is not designed for questions of measurement and distribution, but Q analysis generates some numeric information that can be used to inform surveys. In this chapter, we describe the possibilities (and our experiences) of exploring the distribution of Q factors in larger populations using survey research (Q to survey or Q2S for short).
Original languageEnglish
Title of host publicationCultivating Q Methodology: Essays Honoring Steven R. Brown
Number of pages16
Publication statusPublished - 15 Apr 2022


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