| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 85-88 |
| Number of pages | 4 |
| Journal | Journal of Business Research |
| Volume | 56 |
| Issue number | 1 |
| Publication status | Published - 2003 |
Research programs
- RSM MKT
Qualifying the importance of findings
JR (John) Rossiter
Research output: Contribution to journal › Article › Academic › peer-review
18
Citations
(Scopus)