Qualitative modeling of sales promotion. Decision making based on verbal data.

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing, Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4
Editors	D Arnott, et al
Place of Publication	Warwick
Pages	1584-1593
Number of pages	10
Publication status	Published - 1997

Series	Volume 4

Cite this

@inbook{dd0dcc3b6b414094b121f060aa9befa6,

title = "Qualitative modeling of sales promotion. Decision making based on verbal data.",

author = "AC Dalebout and Berend Wierenga",

year = "1997",

language = "Undefined/Unknown",

isbn = "0902610430",

series = "Volume 4",

pages = "1584--1593",

editor = "D Arnott and et al",

booktitle = "Marketing, Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4",

}