Qualitative modeling of sales promotion. Decision making based on verbal data.

AC Dalebout, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing, Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4
EditorsD Arnott, et al
Place of PublicationWarwick
Number of pages10
Publication statusPublished - 1997

Publication series

SeriesVolume 4

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