| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketingwijzer: productintroducties |
| Editors | E.J. Hultink |
| Place of Publication | Deventer |
| Pages | 94-97 |
| Number of pages | 4 |
| Publication status | Published - 1998 |
Research programs
- RSM MKT
Reacties van concurrenten op de introductie van nieuwe producten
Research output: Chapter/Conference proceeding › Chapter › Academic