Reactions to new product introductions: a decision making perspective

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the 24th Annual Conference of the EMAC
EditorsM. Bergadáa
Place of PublicationCergy-Pontoise
Pages1291-1312
Number of pages22
Publication statusPublished - 1995

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