Reconsidering churnalism: How news factors in corporate press releases influence how journalists treat these press releases after initial selection

P. Schafraad, W. Van Zoonen

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This study examines how news factors in press releases influence journalists’ decisions and the journalistic treatment of press release information after its initial selection for the news agenda: These journalists can transform press releases into a news story, which involves little journalistic capital investment, or use these releases for a unique news production, which requires significant journalistic capital investment. The data elicited from the content analysis show that the more profound the presence of certain news factors in press releases, the higher the chance that journalists will choose to invest their journalistic capital in these press releases. This result means that journalists will only invest journalistic capital in press releases that contain specific news factors.
Original languageEnglish
Pages (from-to)718-743
Number of pages26
JournalCommunications: the European journal of communication research (print)
Volume45
Issue numberS1
DOIs
Publication statusPublished - 2020
Externally publishedYes

Bibliographical note

© 2019 Walter de Gruyter GmbH, Berlin/Boston

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