Refined conceptualization and operationalization of deal proneness

LH Teunter, Berend Wierenga, T Kloek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Management: Strategy and Organization. Proceedings of the EMAC conference
EditorsP. Andersson et al
Place of PublicationStockholm
Pages179-193
Number of pages15
Publication statusPublished - 1998

Cite this