Refined conceptualization and operationalization of deal proneness

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Management: Strategy and Organization. Proceedings of the EMAC conference
Editors	P. Andersson et al
Place of Publication	Stockholm
Pages	179-193
Number of pages	15
Publication status	Published - 1998

Research programs

@inbook{016a6cb02de94dfcaeafe17149cd2739,

title = "Refined conceptualization and operationalization of deal proneness",

author = "LH Teunter and Berend Wierenga and T Kloek",

year = "1998",

language = "Undefined/Unknown",

isbn = "9172584823",

pages = "179--193",

editor = "{Andersson et al}, P.",

booktitle = "Marketing Management: Strategy and Organization. Proceedings of the EMAC conference",

}