| Original language | English |
|---|---|
| Pages (from-to) | 565-581 |
| Number of pages | 17 |
| Journal | Identity in Information Society (IDIS) |
| Issue number | 3 |
| Publication status | Published - 2010 |
| Externally published | Yes |
Research programs
- ESHCC M&C
Reflexive marketing: the cultural circuit of loyalty programs
Research output: Contribution to journal › Article › Academic