Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

MG (Marnik) Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp

Research output: Contribution to journal › Article › Academic

Original language	Undefined/Unknown
Pages (from-to)	421-422
Number of pages	2
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4/5
DOIs	https://doi.org/10.1002/asmb.583
Publication status	Published - 2005

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title = "Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling",

author = "Dekimpe, {MG (Marnik)} and DM Hanssens and VR Nijs and JBEM Steenkamp",

year = "2005",

doi = "10.1002/asmb.583",

language = "Undefined/Unknown",

volume = "21",

pages = "421--422",

journal = "Applied Stochastic Models in Business and Industry",

issn = "1524-1904",

publisher = "John Wiley & Sons Ltd.",

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TY - JOUR

T1 - Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

AU - Dekimpe, MG (Marnik)

AU - Hanssens, DM

AU - Nijs, VR

AU - Steenkamp, JBEM

PY - 2005

Y1 - 2005

U2 - 10.1002/asmb.583

DO - 10.1002/asmb.583

M3 - Article

VL - 21

SP - 421

EP - 422

JO - Applied Stochastic Models in Business and Industry

JF - Applied Stochastic Models in Business and Industry

SN - 1524-1904

IS - 4/5

ER -