Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

MG (Marnik) Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)421-422
Number of pages2
JournalApplied Stochastic Models in Business and Industry
Volume21
Issue number4/5
DOIs
Publication statusPublished - 2005

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