Relationship Marketing: Can surprise be used as a weapon for retaining Customers

Joelle Vanhamme; A Lindgreen; R Brodie

Relationship Marketing: Can surprise be used as a weapon for retaining Customers

Joelle Vanhamme, A Lindgreen, R Brodie

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing in the third millenium (Proceedings of the Conference of the Australia and New Zealand Marketing Academy)
Editors	UNCLES, M., PATTERSON, P., CADEAUX, J.
Place of Publication	Sidney
Publication status	Published - 1999
Externally published	Yes

Cite this

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title = "Relationship Marketing: Can surprise be used as a weapon for retaining Customers",

author = "Joelle Vanhamme and A Lindgreen and R Brodie",

year = "1999",

language = "Undefined/Unknown",

editor = "{UNCLES, M., PATTERSON, P.} and {CADEAUX, J.}",

booktitle = "Marketing in the third millenium (Proceedings of the Conference of the Australia and New Zealand Marketing Academy)",

}

Relationship Marketing: Can surprise be used as a weapon for retaining Customers. / Vanhamme, Joelle; Lindgreen, A; Brodie, R.

Marketing in the third millenium (Proceedings of the Conference of the Australia and New Zealand Marketing Academy). ed. / UNCLES, M., PATTERSON, P.; CADEAUX, J. Sidney, 1999.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Relationship Marketing: Can surprise be used as a weapon for retaining Customers

AU - Vanhamme, Joelle

AU - Lindgreen, A

AU - Brodie, R

PY - 1999

Y1 - 1999

M3 - Chapter

BT - Marketing in the third millenium (Proceedings of the Conference of the Australia and New Zealand Marketing Academy)

A2 - UNCLES, M., PATTERSON, P., null

A2 - CADEAUX, J., null

CY - Sidney

ER -