Relationship Marketing: Can surprise be used as a weapon for retaining Customers

Joelle Vanhamme, A Lindgreen, R Brodie

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing in the third millenium (Proceedings of the Conference of the Australia and New Zealand Marketing Academy)
Editors UNCLES, M., PATTERSON, P., CADEAUX, J.
Place of PublicationSidney
Publication statusPublished - 1999
Externally publishedYes

Cite this