Research: 4 Ways Employees Respond to DEI Initiatives

Rouven Kanitz, Anne Burmeister, Max Reinwald, Katerina Gonzalez, Martin M. Hoegl, Yifan Song

Research output: Contribution to journalArticlePopular

Abstract

A critical factor influencing the effectiveness of DEI initiatives is how employees respond to them. Traditionally, employee responses have been overly simplified as “resistors,” who complicate or hinder DEI initiatives, or “supporters” of DEI, who facilitate their implementation. Recent research suggests employee reactions can be broken down into four categories: excited supporters, calm compliers, torn shapers, and discontented opponents. Understanding these various responses can help managers customize their approaches rather than relying on a one-size-fits-all policy.
Original languageEnglish
JournalHarvard Business Review
Publication statusPublished - 17 Jul 2024

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