| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Theory and Applications |
| Editors | D.T. LeClair, M. Harline |
| Place of Publication | Chicago |
| Publisher | American Marketing Association |
| Pages | 239-240 |
| Number of pages | 2 |
| Publication status | Published - 1997 |
Research programs
- EUR ESE 06
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