Retailers' and manufactures' perceptions of the temporary display

C Ouwerkerk, Willem Verbeke, H Hovingh, E Peelen

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)1-16
Number of pages16
JournalJournal of Marketing Channels
Volume6
Publication statusPublished - 1996
Externally publishedYes

Research programs

  • EUR ESE 23

Cite this