Reward redemption effects in a loyalty program when customers choose how much and when to redeem

M Dorotic, PC Verhoef, Dennis Fok, THA Bijmolt

Research output: Contribution to journal › Article › Academic › peer-review

59 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	339-355
Number of pages	17
Journal	International Journal of Research in Marketing
Volume	31
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2014.06.001
Publication status	Published - 2014

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title = "Reward redemption effects in a loyalty program when customers choose how much and when to redeem",

author = "M Dorotic and PC Verhoef and Dennis Fok and THA Bijmolt",

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T1 - Reward redemption effects in a loyalty program when customers choose how much and when to redeem

AU - Dorotic, M

AU - Verhoef, PC

AU - Fok, Dennis

AU - Bijmolt, THA

PY - 2014

Y1 - 2014

U2 - 10.1016/j.ijresmar.2014.06.001

DO - 10.1016/j.ijresmar.2014.06.001

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VL - 31

SP - 339

EP - 355

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

ER -