Reward redemption effects in a loyalty program when customers choose how much and when to redeem

M Dorotic, PC Verhoef, Dennis Fok, THA Bijmolt

Research output: Contribution to journalArticleAcademicpeer-review

71 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)339-355
Number of pages17
JournalInternational Journal of Research in Marketing
Volume31
Issue number4
DOIs
Publication statusPublished - 2014

Research programs

  • RSM MKT

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