@misc{1cca5af7052a44ad9d72544da92d8504,
title = "Riding the Wave of Technological Change at RE/MAX, LLC",
abstract = "David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information, to an industry in which the agents were empowered as independent contractors with a fee-based obligation to the brokers, to an industry in which the buyer and seller have direct access to and control of information. Could RE/MAX use the next wave of IT to support its agents while also reaching out to today's well-informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support jeopardize RE/MAX's franchise sales and agent recruitment and retention?",
author = "Applegate, {Lynda M.} and Ramiro Montealegre and Jeffrey Sweeney",
year = "2012",
month = oct,
day = "1",
language = "English",
series = "Harvard Business Review",
publisher = "Harvard Business School Publishing",
}