"Rocking the boat at MATV: Dealing with market fragmentation"

RJH Meyer, AThH Pruyn

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Understanding Marketing: A European Casebook
Editors	C. Philips, A.Th.H. Pruyn, M-P. Kestemont
Place of Publication	London
Publisher	John Wiley & Sons Inc.
Pages	129-138
Number of pages	10
ISBN (Print)	047186093X
Publication status	Published - 1999

Research programs

@inbook{fc1ca40791054f7d9f39a0d0926ea897,

title = "{"}Rocking the boat at MATV: Dealing with market fragmentation{"}",

author = "RJH Meyer and AThH Pruyn",

year = "1999",

language = "Undefined/Unknown",

isbn = "047186093X",

pages = "129--138",

editor = "C. Philips and A.Th.H. Pruyn and M-P. Kestemont",

booktitle = "Understanding Marketing: A European Casebook",

publisher = "John Wiley \& Sons Inc.",

address = "United States",

}