| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 46-48 |
| Number of pages | 3 |
| Journal | Tijdschrift voor Marketing |
| Volume | 33 |
| Issue number | 7 |
| Publication status | Published - 1999 |
Research programs
- RSM MKT
Rokers in cowboy look: kritische succesfactoren van concept extensions
HJ Riezebos, A Hendriks-Visser
Research output: Contribution to journal › Article › Professional › peer-review