Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test

JR (John) Rossiter; Ale Smidts; M Mcomish

Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test

JR (John) Rossiter, Ale Smidts, M Mcomish

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II.
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Budapest
Pages	2043-2052
Number of pages	1099
Publication status	Published - 1996

Cite this

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title = "Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test",

author = "Rossiter, {JR (John)} and Ale Smidts and M Mcomish",

year = "1996",

language = "Undefined/Unknown",

isbn = "9635031025",

pages = "2043--2052",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II.",

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Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test. / Rossiter, JR (John); Smidts, Ale; Mcomish, M.

Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II.. ed. / J. Beracs; A. Bauer; J. Simon. Budapest, 1996. p. 2043-2052.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test

AU - Rossiter, JR (John)

AU - Smidts, Ale

AU - Mcomish, M

PY - 1996

Y1 - 1996

M3 - Chapter

SN - 9635031025

SP - 2043

EP - 2052

BT - Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II.

A2 - Beracs, J.

A2 - Bauer, A.

A2 - Simon, J.

CY - Budapest

ER -