Original language | Undefined/Unknown |
---|---|
Title of host publication | Proceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II. |
Editors | J. Beracs, A. Bauer, J. Simon |
Place of Publication | Budapest |
Pages | 2043-2052 |
Number of pages | 1099 |
Publication status | Published - 1996 |
Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test
JR (John) Rossiter, Ale Smidts, M Mcomish
Research output: Chapter/Conference proceeding › Chapter › Academic