Rossiter and Percy's Viscap In-Ad Presenter Model: an Experimental Test

JR (John) Rossiter, Ale Smidts, M Mcomish

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings: 25the EMAC Conference 14-17 May 1996; Marketing for an Expanding Europe, Budapest University of Economic Sciences, Volume II.
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
Pages2043-2052
Number of pages1099
Publication statusPublished - 1996

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