Rushing into new markets - TV online services in Brazil: the case of Rede Globo

Ph Butzbach, C Loebbecke

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings 6th European Conference on Information Systems, Volume III
EditorsW.R.J. Baets
Place of PublicationGranada, Spain
Pages1397-1411
Number of pages15
Publication statusPublished - 1998

Cite this