Rushing into new markets - TV online services in Brazil: the case of Rede Globo

Ph Butzbach, C Loebbecke

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings 6th European Conference on Information Systems, Volume III
Editors	W.R.J. Baets
Place of Publication	Granada, Spain
Pages	1397-1411
Number of pages	15
Publication status	Published - 1998

Research programs

@inbook{e58a3a6404a2404fbe8617a25d686f77,

title = "Rushing into new markets - TV online services in Brazil: the case of Rede Globo",

author = "Ph Butzbach and C Loebbecke",

year = "1998",

language = "Undefined/Unknown",

isbn = "8492383305",

pages = "1397--1411",

editor = "W.R.J. Baets",

booktitle = "Proceedings 6th European Conference on Information Systems, Volume III",

}